America’s Diamond Coach
I Can Save You Money!
30 Years Experience
Honest Diamond Buying Advice

Trustworthy advice
30+ years of diamond experience
I have invested more than 30 years of my life in the diamond business. My experience includes being a sales leader at a major New York City area jeweler. I have personally helped over 10,000 couples choose the diamond engagement ring of their dreams. My training includes coursework with the Gemological Institute of America (GIA) as well as classes in the GIA New York City laboratory.

I can help you choose a “sparkler”
Choosing a diamond that glitters is everyone’s dream. However, knowing which diamond will sparkle and which diamond will be dull and lifeless requires years of study and grading experience. I have chosen the “sparklers” thousands of times. I can save you money on your engagement ring as well as prevent you from purchasing a diamond that has not been graded honestly.

I know what is important and what is a waste of money
I can keep you from spending your hard-earned money on diamond characteristics that are not important. You have probably heard of the four C’s of diamond grading (Cut, Color, Clarity, and Carat Weight). But, you probably aren’t aware that there are ways to save money within each of the four C’s. Put your money to work toward what makes your diamond sparkle and stop wasting money on diamond characteristics that you will never see.

I can save you time and effort
It’s not necessary to spend months of your precious time learning about diamond grading. Do you really want to spend hours of your precious time learning about refractive indexes and crown angles? I’m sure that isn’t your idea of fun. I have dedicated more than three decades of my life to learning all about diamond grading. Why do it all on your own if you don’t have to?

I can help you choose a mounting that compliments your diamond
I can help you choose a mounting that is perfect for your diamond. Are you wondering whether the color of your diamond will match the color of the diamonds in your mounting? Will yellow gold, white gold, or platinum be the best choice for you? How many prongs are necessary to securely hold your diamond? I can answer all your questions.

Want to buy your diamond in a store? I can help you save money.
Do you think buying a diamond in a store is outdated? That’s not so! According to a recent Knot survey, more than 67% of engagement rings are purchased in a store. It’s possible to get a good deal shopping in a store, especially if you know how to negotiate. You don’t have to accept the price you are quoted. Let me teach you how to buy a diamond in a store without paying a large markup.

Want to buy your diamond online? I can help you save money.
I have very high standards. There are some online diamond websites that I just won’t work with. Some are flat-out overpriced. Some rely on diamond certificates that are issued from diamond grading laboratories that are not reliable. Don’t just trust a website because it has a good sales pitch. Let me teach you how to confidently buy your engagement ring online.
